Three Ways a Scalable System Can Transform Your Practice
The CFO Project is a done-with-you mentorship program that guides you to start your own CFO Advisory service
“Don’t find customers for your products; find products for your customers.”
- Seth Godin
Many accounting and bookkeeping firm owners are stuck in what The CFO Project calls The Accountant’s Trap: they are working for low fees, dealing with high-demanding clients, and burning out on compliance and transactional work.
Often, these firm owners can’t raise their fees because there is always another accountant or bookkeeper willing to do the work for less—not to mention all the tech companies trying to get into our space.
To successfully escape the Trap, there is a crucial ingredient you must add to your firm.
In fact, without this ingredient:
Your firm is destined to stay small
Your firm will continue to rely on you - and only you
Your firm will only make money if you work
Essentially, without this ingredient, you cannot escape The Accountant’s Trap.
The ingredient: a scalable system.
You must have a scalable system for every part of your business. Mainly, you need a scalable system to:
Get Leads regularly from business owners who need a CFO/advisory service
Convert those leads to CFO/advisory clients at a high rate
Provide a CFO/advisory service that consistently gets results
So… why is a scalable system so important?
One: You’ll be more effective
The goal of a CFO/business advisor is to guide each client toward a successful business. A successful business generates positive cash flow on a regular basis and helps the client achieve their vision for the business. To accomplish this for your client, you must have a method, a process, and a system that is both impactful and scalable.
Two: Each new client won’t feel like a part-time job
Without a system for providing a CFO/advisory service, you are essentially customizing a CFO service for each client. This is a recipe for burnout and low profitability for you. This is not the way to scale your practice; in fact, it makes it nearly impossible. You’ll be right back into The Accountant’s Trap.
Three: You’ll be able to sell a productized CFO/advisory service
A productized CFO/advisory service takes the best of what a product provides and what a service provides. The benefit of selling a product is that it’s something that’s created once, and you can sell it over and over. At the same time, because this is a service, you’ll be able to charge a lot more for it. Thus, you get the benefits of a product – the scalability – with the lucrative earnings of a service – the one-to-one attention you give to our clients. This is how you can dramatically increase the earnings in your business.
By adding a scalable system to your practice, you’ll finally be able to escape The Accountant’s Trap and get your life back.
You’ll make more money in less time, all the while having a huge impact on your clients’ lives.
The CFO Project will provide you training, systems, tools, a community and real mentorship so you can offer a CFO Advisory service to grow your practice and increase your income without sacrificing more time.
Simply yours, Kellie :-}
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