Top Thirteen Firm Facing Features To Look For In A Practice Management App


A great product isn't just a collection of features. It's how it all works together.

- Tim Cook


::Together With Financial Cents::

Redefining how accounting firms get work done.


The memo has gone out that I love cloud technology and all the consistency, efficiency, and joy it creates in our day. Choosing the right practice management app for your accounting or bookkeeping firm is one of the best cloud apps to implement. But it can be overwhelming.

So here is a list of what I consider the top eleven internal features to look for.

Obviously, there are other features you may want as they relate to the problems you need to solve, but here is a good starter list. They are in alpha order, not order of importance.

One: Client Notes

  • Document important information unique to each client (vendor notes, personal information to engage clients such as their dogs and kid’s names…)

  • Robust search

  • Easy downloads

Two: Custom Fields

  • Create and manage custom fields for client CRM/database to capture information that is standard for every client (Year End date, entity type, sales tax filing details…) and display on a dashboard

Three: Data downloads

  • Download client and firm data for redundancy

Four: Email Integration

  • Template: Use and customize email templates for consistent communication

  • Create Project: Initiate projects directly from email

  • Deploy to Projects: Link emails to projects for better tracking

  • Pin to Projects: Pin important emails to projects

  • Automate Workflows: Automate email tasks as part of the workflow, such as sending when a workflow task is checked off

Five: Folder Structures

  • Clone and manage folder structures across different clients for consistent organization

  • Assign folders across multiple clients at once or add to single clients

Six: Integrations

  • Integrate with with something like Zapier to connect with a wide range of other apps and services

  • Connect with external applications for aggregation of data and automation 

Seven: Native Automation

  • Add/Change Tags: Automatically add or change tags based on specific triggers

  • Deploy Emails: Automate email deployment based on task dependencies

  • Recur Work: Set up recurring data collection, projects and tasks

Eight: Team Assignments

  • Assign team members at high levels of an overall project and granularly to tasks 

  • Manage team capacity and assignments efficiently to balance workloads

Nine: Team Chat

  • Within the Client Card: Chat related to specific client details and interactions

  • Within a Project: Communicate directly within project spaces

Ten: Time and Billing

  • Integrated or native invoicing and payments: Set up and manage billing processes for out-of-scope work and recurring payments

  • Project Time Budgets: Track and manage time budgets for projects

Eleven: Universal Search

  • Robust search functionality to easily find projects, tasks, and other key data across the platform

    • This is a feature that is so underrated and under used, not just in practice management apps, but in most of of cloud technology!

Twelve: Workflow Dashboard

  • Saved Views: Save and quickly access custom views tailored to your needs

  • Strong Filters: Apply filters to view specific tasks, projects, or data

Thirteen: Workflow Templates

  • Create, share, and use workflow templates to streamline processes with other users

Along with deciding what features you need and want, ensure you test drive them for UX and UI. If users don’t like the fit and feel of an app, they may not use it well or avoid it altogether, sidelining adoption. 

If you need help evaluating what your firm needs and choosing an app, book with me. I love helping folks pick a system that will bring efficiency and joy to their workday.


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Kellie Parks, CPB

Cloud Process Creator

I craft processes and automation for future-thinking accounting professionals who believe in the mightiness of online technology.

I want every accounting professional to love running a cloud-based business as much as I do. 

Embracing the cloud requires effective best practices, consistent communication, and efficient processes, systems, and workflows. That's why we have dozens of pre-built templates to take the pain out of creating optimization in your firm.

Certified or partnered in over a dozen cloud applications, Alumni Intuit International Trainer Writer Network and the FreshBooks Partner Council.

I am a runner, water/snow skier and live-music fan.

I’m always wondering what you would do more of—outside of work—if processes, automation, and apps gave you your life back.

https://calmwaters.ca/
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