Visualize Your Best You


I have a session coming up with Dext on branding and marketing.


I would love if you joined me!

We are going to be chatting about who you want to work with and how to market to them. It’s a 101 course on creating your brand and then shouting it from the rooftops - digital rooftops that is.

If you are going to come, I have some homework for you. Even if you aren’t joining us you may want to do this exercise.

Visualize what your 5-Star business looks like.

Make some quiet time just for you, and create stillness in your mind. Close your eyes, picture what kind of business you want to run, what kind of accounting professional you want to be and what your rewarding life-work would look like.

  • How you will move through your collaboration with others

  • What it will feel like to only provide services you love

  • How being in your ideal working location will impact you

  • What the joy of working your ideal hours looks like

You get the idea…

Start to visualize - really, really visualize - the 5-Star Business, the 5-Star Client and the 5-Star You that you desire.

Stop perseverating on the current ones.

  • Create a picture of a business you are proud of; for you and your team to build towards

  • Create a vision of clients you would love to work with

  • Create a perception of you that would be the best you

Feel the success deeply in your mind.

Now you are able to create a genuine brand around your vision of yourself and your business. An authentic brand.

And you have a script to instill confidence in your current clients and to draw in new 5-Star ones.


I use visualizing in many aspects of my life, especially in areas where I struggle or where I may not have outstanding skill sets.

I love to ski - both alpine and water. I am a more-than-decent one, my golfer husband says I am a scratch handicap skier. It is not because I am a stellar athlete - I’m a short, flat-footed klutz.

It is because every… single… time… I head out I visualize how my experience is going to feel - the rhythm of moving down the fall line or across the water, the sound of my ski(s) on the surfaces, the movement of my legs in chorus with the rest of me, the subtleties of the environment around me.

This is not to say I overthink it - the opposite is true. I almost always jump off the lift or pull out of the water and head right into my run. I open up and let ‘er rip.


Overthinking is not to be confused with visualizing.

Overthinking is paralyzing; visualizing frees you up to act with deep resolve.

Planning should also not be interchanged with visualizing.

Planning is key to creating a path to achieve your goals; visualizing creates the ability to execute the plan with definitive purpose.


You plan a trip by choosing a destination, booking your flights/plotting out the road trip, and perhaps making reservations. But to truly experience the trip you need to visualize how it will feel to be on it. The sound of the waves, the sun on your face, the cold breath exhaling, the feel of a book in your hands…

Here is a brief blog on some points we will be covering in the Dext session. I hope to see you there on October 14th.

But even if I don’t, I hope you will start to picture in your mind the life you want to lead.


Kellie :-}

PS. I am on day 2 of being out of a comfort zone. I wore jeans yesterday and I am wearing them today. For the first time since December 11, 2019 (I know the date because I last wore them at my QBConnect Toronto session before heading south for the season). It is taking supreme visualization to feel “me” in them!

Kellie Parks, CPB

Cloud Process Creator

I craft processes and automation for future-thinking accounting professionals who believe in the mightiness of online technology.

I want every accounting professional to love running a cloud-based business as much as I do. 

Embracing the cloud requires effective best practices, consistent communication, and efficient processes, systems, and workflows. That's why we have dozens of pre-built templates to take the pain out of creating optimization in your firm.

Certified or partnered in over a dozen cloud applications, Alumni Intuit International Trainer Writer Network and the FreshBooks Partner Council.

I am a runner, water/snow skier and live-music fan.

I’m always wondering what you would do more of—outside of work—if processes, automation, and apps gave you your life back.

https://calmwaters.ca/
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