You Get What You Pay For


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"It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price"- Warren Buffet

It's also far better to adopt a wonderful app at a fair price than a fair app at a wonderful price.

Or a free app that sucks the time and efficiency out of your business rather than enhancing it.


My most expensive app is not one that does many tasks for me.

But what it does for me is wonderful.

What it does for my clients’ experience is wonderful.

Which makes it worth every penny.


Here are my six favourite apps and what they do for my business, in alphabetical order.

  1. 17Hats

    • CRM, onboarding and re-engagement

  2. Acuity Scheduling

    • Online automagical meeting scheduler

  3. CloudHQ

    1. Google Workspace backups and super fun email toys (PDF folders, text snippets)

  4. Financial Cents

    • Bookkeeping client work and project management

  5. Squarespace

    • E-commerce site, mail campaigns and website

  6. Typeform

    • Form builder

Three of these apps I technically don’t need.

17Hats could cover off most of my form building and what it doesn’t I could use Google Forms for free.

It could also take care of my scheduling needs and my client work & communications.

It has these features baked in and they are actually quite robust.

  • I have complex scheduling needs with a few different business models in play and some paid vs free to book needs. Acuity handles this beautifully.

  • Financial Cents gives me a more robust client work experience - with high-level task completion visibility, ability to add notes & time budgets at all levels of tasks & subtasks as well as scheduled client tasks & uploads.

  • There is no end-user form-filling experience more engaging than Typeform.

The wonderful thing about these apps is not how much they do for me, but how much I love the way they do it.

This means I am happy to pay for them even though I could use other apps in my stack with no extra payout.

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These apps are kinda like chips - inexpensive, plain chips are pretty yummy and would do the trick for a salty, crunchy craving.

But I don’t love them like Miss Vickie’s…


So what’s my most expensive monthly subscription app?

  • Typeform

It’s also my favourite one to play in.

I can live without it. My business day would be fine, but sometimes you need an app that’s slick and fun - to have for the sheer joy of it.

Fill out this form and you will see why I love it. Make sure you fill in your name and company, as well as try out different answers on question 10.


One final thought…

Free is free.

Sometimes the free app plans may be all you need to get your work done, but is it all you need to create true ROI both in terms of money AND efficiency?


I would love to help you adopt technology you love in your business.

Let’s “simplify, techify, solve” your business.

These are half to 3-hour meetings where we can solve a problem, discuss an app or have a quicky one-time conversation about a topic of your choosing.

Kellie Parks, CPB

Cloud Process Creator

I craft processes and automation for future-thinking accounting professionals who believe in the mightiness of online technology.

I want every accounting professional to love running a cloud-based business as much as I do. 

Embracing the cloud requires effective best practices, consistent communication, and efficient processes, systems, and workflows. That's why we have dozens of pre-built templates to take the pain out of creating optimization in your firm.

Certified or partnered in over a dozen cloud applications, Alumni Intuit International Trainer Writer Network and the FreshBooks Partner Council.

I am a runner, water/snow skier and live-music fan.

I’m always wondering what you would do more of—outside of work—if processes, automation, and apps gave you your life back.

https://calmwaters.ca/
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